Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. Crossword was ranked the 6th most praised retailer in the year 2006 in India by Business world. They stock the widest range of Movies, Books, Music, Toys, Stationery, Magazines and CD ROM's. It has many outlets across India and is the fastest growing chain of bookstores. They serve for around 4.5 lac loyal customers.